Financial Management

While you hear everybody forecasting what the New Year would bring in, consider few things that you must know before you step-in to the realms of a new day. The calender is gonna flip to another page in a few hours time, as you find yourself just at the verge of the end of an […]

You perhaps could not have taken a more tipsy and turvy road to market your product and services, than channeling your efforts on the Gen Y! The youth today is empowered. They are blustering with potential and power, hold a hell lot of promise and has the potential to either lift up your brand and […]

The number of self determined, motivated entrepreneurs and working professionals have been on a rise now. In the present time, any new and innovative idea gets its due. However, the business cannot grow on the idea alone. They need to be adequately backed up with highly motivated business force, fair and judicious corporate ethics and […]

Beginning from the production concept to the selling concept and finally the marketing concept, businesses sure has traveled a long way. However, the latest buzz is the digital customer experience. In the earlier times, companies would differentiate themselves altogether on the kinds of products they developed and services that they would offer, soon that criteria […]

The success in the business is solely dependent on the strategy and minds of the management working behind it. For a sustainable and highly profitable growth in the business, it is imperative that the business houses works with discipline and dedication and bring out a strategy to begin with the business endeavors and keep on […]

No other marketing platform is talked as much as is the Social Media in the contemporary world. It is for all, from marketing managers of multinational companies to the freelance web developers. It won’t be sensible for anyone to ignore this medium anymore. But making most out of such a heterogeneous platform isn’t easy as […]

When provided with any need or requirement, any client has majorly three options – either to do it himself, or outsource the same to either a company or freelancers. The write up sheds lights on why hiring freelancers a far more gainful decision than outsourcing the same to large organizations. 1.  Eliminate the Middleman The […]

More often than not, small businesses re-found facing the pressure of the dire need to perform well so as to compete with the large and well established businesses and brands. Since small businesses do not have hat big a budget or wider reach in the market, it gets a lot more difficult for them to […]

A business needs a robust system of operation to keep it through all the thick and thins that are sometimes unavoidable. For every business, it is important, especially during a recessionary time, to operate with some cost cutting measures. And if things are far away from recovery, it becomes imperative to have a safety shield […]

Considering today’s tech-savvy age, a business can find itself in a lurch if it does not have much technological resources. In such a scenario, even making use of devices like printer or scanner may appear to be a herculean task. Although you may feel that investing too much in technology is useless and may not […]

When someone starts a new business, there is immense enthusiasm and will to put in efforts to make the business successful. However, as the time passes, this passion starts to diminish due to several reasons like work pressure, stress etc. It is bound to affect the performance level of a business. Nut most of the […]

When it comes to patent laws, there is no dearth of written material providing an insight into patent laws and its Dos and Don’ts. More often than not, people make a hasty decision when it comes to getting a patent. However, instead of making a decision at the spur of the moment, one should rather […]